A Guide to Livestock Marketing

A guide to Livestock Marketing


When it comes to livestock marketing, the ultimate target is for those who actually buy, eat from the farm produce and those who want to sell. As this consumer’s base represents nearly everyone who belongs to different cultural and socio-economic backgrounds.

One of the major constraints in developing countries is that most livestock is produced by smallholder pastoralists and farmers are marketed by private entrepreneurs who, operating as a marketing chain, collect, regroup and distribute the livestock and livestock products to terminal markets.

A guide to Livestock Marketing

The livestock value chain can be defined as the full range of activities required to bring a product (e.g. live animals, meat, milk, eggs, leather, fiber, manure) to final consumers passing through the different phases of production, processing, and delivery.
It can also be defined as a market-focused collaboration among different stakeholders who produce and market value-added products.

The 4 P’s when it comes to marketing are. Product, Price, Promotion, Place. Once these four have been determined, the next thing is to create a marketing strategy that fits into the marketing of livestock.

Your marketing strategy will include: – An Online Strategy: social media marketing, email marketing, influencer marketing
– An Offline Strategy: client management, offline media features, speaking engagements
It is important to note that when the proper strategy is not used to market the product well, one would not be able to get across the necessary message to its target market.

2. Don’t compromise on the quality and standard of your livestock. For example, all livestock purchased at livestock247 are already certified by a veterinary doctor to be fit for slaughter and traceable. That way, we have been able to consistently build our standards in the mind of our customers that livestock bought from us are healthy.

3. Attend Agricultural Events. There are a lot of agricultural events taking place with farmers also taking time to build a thriving community among themselves. In marketing livestock, one must be able to take advantages of such opportunities and leverage on them, these kinds of events will allow you network, meet with potential investors that will be interested in your business and possibly want to partner with you, afford you the opportunity to get expert advice from other professionals

Below is a list of Agricultural events happening all year round:-
• SIPSA – SIMA is the Algerian Agric-business trade show exhibition organized by Exposia. An exhibition between livestock producers and Agro-equipment professionals which is scheduled to hold from the 7 – 10th of October 2019 in Algeria.
• Agric Innovate Africa scheduled to hold from the 25th – 26th of November 2019 in Nigeria.
• West Africa Agrofood scheduled to hold from the 19th -22nd of November 2019 in Accra, Ghana.
• Agri-business Tradeshows and conference scheduled to hold on the 26th of June 2019 in Nigeria.

To find our more agricultural events click here

4. Word of Mouth: - Tell people about the modus operandi of your livestock business. Network with individuals and businesses who you know will be interested in your business.

A guide to Livestock Marketing

Other Factors to also consider in Livestock Marketing are:-
1. Estimate costs
This step involves accurately estimating the costs of production and cash flow needed for production and marketing. This step is listed because of its importance.

2. Gather market information.
Following market trends and projected livestock prices aids you in deciding what to produce in order to bring the greatest returns.

3. Know your product.
The quality and type of livestock for sale must be known before you can seriously evaluate the different pricing and delivery alternatives. Knowing your product also involves presenting it favourably. Selling clean and healthy animals assures buyers that they are paying for a quality product.

4. set several target prices.
The advantage of setting several target prices rather than just one price is that it gives you the flexibility to respond to changing market trends. Staying in touch with the market is crucial when trying to achieve a target price.

5. Evaluate pricing and delivery alternatives.
Evaluate all available alternatives for pricing and delivering livestock. Each alternative has specific features that may make it more suitable than another. As a pricing alternative is considered, keep the target prices in mind. 6. Stick to your plan
A livestock marketing plan involves all the steps listed above. By executing these steps, you will have a thorough understanding of how your business is functioning. Have the confidence to stick to your plan as you follow the market.

7. Evaluate your plan.
All plans must be evaluated to determine what worked and what can be improved upon. This learning process will provide an opportunity for future growth.
A guide to Livestock Marketing