Bringing Banking Services to Rural Livestock Markets

When we launched (Nigeria’s 1st Online Livestock Platform) in 2018, we knew that technology had a role to play in solving the many challenges in the ecosystem.

We experienced and witnessed so many pain points shared by all stakeholders in the value chain. One that stood out was the issue of cash transactions at rural livestock markets.

In case you don’t know, livestock trading is a multi-billion Naira business taking place on weekly basis in various locations in Nigeria. (Mostly in the northern part). Rural livestock farmers and traders normally take their livestock to local markets to sell, and they always prefer cash for many reasons. With the upsurge in criminal activities in northern Nigeria, these livestock markets became soft spots for insurgents, rural bandits, and kidnappers. We saw a problem that needed an innovative technological solution. Read More >>>